Google Reader is nothing but a distant memory for content marketers today. Personally, I’ve switched over to Feedly and haven’t missed a step.
But I remember when Google made its decision public. There was an outrage that Google would do such a thing. And what were media and content marketers supposed to do now?
Well, the good news is that our free market system still works. A variety of solutions stepped up to the plate and got ready to take on Google Reader’s base.
This transition is a good reminder that we can’t lose sight of how technology fits into the human equation. Technology is a tool to help us connect; it is not a substitute for genuine human relationships.
Technology will change; the goal—through content marketing—is to preserve and stoke the human relationship over time.
Are you allowing technology to facilitate human engagement, or are you so struck by technology that it has taken the lion share of your affection for the people you intended to reach in the first place?
Latest posts by Ben Stroup (see all)
- Books help businesses, brands, and causes increase revenue - December 2, 2013
- Brand journalism and content marketing can save the day - November 29, 2013
- 6 resources to help you hire a professional writer - November 27, 2013