Blogging should be an acquired discipline, rather than an outpouring of creative inspiration.
I write—on average—10,000 words every week. If I waited for inspiration, I’d be in trouble.
I think many business bloggers – or people responsible for blogging for a business, brand, or cause – have this impression that creative inspiration is easy… for everyone else.
Not true. Everyone struggles with what to write.
The key to having endless ideas to blog about is to think about content development from a variety of angles.
- Stay true to the questions your core audience is asking.
- Provide content that is truly valuable and solves a felt need.
- Measure all your ideas against your editorial frame for consistency of thought across a variety of channels.
Business blogging is work, but it doesn’t need to seem impossible.
How did you develop the discipline of blogging for your brand, business, or cause?
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