Social media is undoubtedly critical for connecting with customers, clients, and tribes. While the thought of employing social media at your live event may sound exciting, it also may sound daunting. Where do you start? Here’s a crash course on 10 social media tools that aren’t going anywhere any time soon. Explore each of them and take your time determining which is most helpful in engaging your audience and creating a true 360-degree experience at your next event.
1. Twitter. This microblogging site is arguably the most effective for live experiences. Hashtags make it possible to engage your audience and see the conversations unfold in real time.
2. Instagram. This exciting platform gives users the opportunity to post photos and see experiences from multiple vantage points. A new feature lets users record up to 15 seconds of video.
3. Facebook. If your audience is on Facebook, that’s fantastic. Why? Because Facebook is a platform that gives you the opportunity to share video, images, external links, and utilize a ton of helpful apps in connecting with your audience.
4. Google+. The tech giant’s most helpful social media tool is the Google Hangout. Group video chats and interactive video conferencing are huge.
5. Tumblr. This site is mash-up of microblogging and social media where users can post text, photos, quotes, links, music, and video easily from any smart device.
6. FourSquare allows users to “check in” and announce where in the world they are at the moment. It also gives users the opportunity to get special offers on places where they “check in.”
7. Vine takes microblogging to a whole new level with micro-vlogging. Users can create and edit six second videos that loop. This is currently only available as an app for iPhones.
8. Pinterest is a virtual pinboard where users can collect images and links from around the web. With the advent of shared boards, people can collaborate on boards together. This communal aspect makes Pinterest a viable source for connecting people before an event, during an event, or after an event has concluded.
9. LinkedIn is a social media meeting ground for people to talk about their business. Users can follow “influencers,” join networking groups, and follow companies of interest.
10. YouTube is home to millions of videos. Cameras are now built into virtually every laptop and smartphone. The upload process is easier than ever.
Utilizing social media to enhance live events starts with comfortably navigating popular social media sites. Join these sites. Get comfortable with them, and then start brainstorming how your organization can utilize these in a creative way to connect with your audience.
If you’re creating or managing a live event, how many of these tools are you using?
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