Big data should assist content marketers in making effective decisions. Absolutely!
But we shouldn’t allow data to become a substitute for being human.
Data doesn’t experience emotion; it can’t analyze it either.
And emotion is precisely what causes someone to overcome the resistance to keep things the same.
These are emotions that drive buying habits.
Data can’t replicate these feelings nor can it anticipate them. It can tell you what happened, but it can’t cause someone to feel something.
It’s easy to get lost in the science of marketing and forget that nothing is more powerful than the human connection. When your business stops being human, you lose…even if your revenue or donations aren’t affected immediately.
What role does data play in your content development?
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