An ecosystem contains all necessary properties for life to survive and thrive in a dynamic environment.
Content marketing isn’t a series of disconnected ideas, tactics, and publications. Rather, content marketing is the life force behind your brand, cause, or organization.
Creating the right conditions for “life” begins with understanding what type of life you want to support through your ecosystem. Once you have those elements in place, then it’s a matter of giving it time to take shape and begin taking on a life of its own.
Content Tip: Doing a lot of “content things” will only exhaust you and keep you busy. Doing the right combination of “content things” will move you forward and help you achieve key goals and objectives.
Latest posts by Ben Stroup (see all)
- Google Authorship is the latest evolution of SEO - December 9, 2013
- The history of content marketing begins before you might think - December 5, 2013
- Books help businesses, brands, and causes increase revenue - December 2, 2013