Content marketing isn’t the only process dependent on quality content creation; search engines are, too.
Forrester research recently uncovered that organic search and social search are the two most important ways people discover things online.
If you want to be discovered online, you need to systematically create new content and distribute that content regularly.
A steady stream of content across a diversified number of channels using language and vocabulary of your target audience is the best way to ensure your brand, cause, or organization is present in the top organic and social search results.
Content Tip: Follow the questions your target group is asking and map it to their native content consumption habits. This is the “secret” to being found online.
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