Content marketing will help you improve retention and increase the lifetime value (LTV) of your donors, clients, and customers.
Retention is an important indicator of sustainability and growth for any brand, business, or cause.
Used effectively and purposefully, content can help you shorten your sales cycle and minimize the competition you’ll face in “getting the deal.” But that is just the beginning of the engagement cycle.
You have to keep customers and donors engaged for an extended period of time to achieve profitability. The length of retention should be driven by market conditions and cost per sale (or donation).
Acquisition is expensive. If you can shorten your sales cycle AND increase the length of engagement, you will boost profitability. Retention isn’t glamorous, but it does make a significant difference in operating an organization.
The C-Suite may not understand content marketing, but profitability is practically a love language for them. And the quickest way to maximize profits and donations is to improve the effectiveness of your retention strategy.
Content Tip: Develop a system of content specifically to lengthen the time of engagement with existing clients, customers, and donors.
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