Content Tip: BEFORE you distribute your content, consider HOW it will be consumed.
B2B and B2C marketing are two different disciplines, but that doesn’t mean they can’t learn from each other.
The B2C market is seeing the effect mobile devices are having on online shopping and purchasing. And as you know—or should know—retailers are making “customer buying experience” decisions based on what and how revenue is being created.
Learning Point: B2B marketers should consider the the device or channel through which their content will be consumed to be sure it is optimized for that platform.
The closer you match the content consumption habits of your target, the more likely they are to interact with you and the content you create.
Are you doing what’s efficient for you or what’s most likely to move your target buyer to action?
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