Content marketing is about creating publishing systems—not waiting on creative inspiration.
Don’t hire a content marketer or agency who doesn’t understand and use editorial calendars. The genius behind content marketing is not how much of a creative genius you are but how much your efforts drive revenue and business development.
Editorial calendars represent publishing systems—and systems can be measured, monitored, and modified over time to create the outcome(s) you desire.
What is your definition of content marketing success? Are you confident your efforts will yield the return on investment you are looking for?
Latest posts by Ben Stroup (see all)
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