Effective content marketing begins with a clear understanding of who will engage with what you distribute. How that person (or group) consumes content should influence how brands, businesses, and causes create content for them.
- What assumptions are they making about your industry, product, service, or cause?
- What are the known objections you’ll face during the buying cycle?
- How can your target audience benefit from what you have to offer?
- In what ways are they most likely to consume the content you are creating?
All of these are important questions that should drive the words you use, the length of your sentences and paragraphs, and overall structure of your content marketing copy.
Does your copywriting match your prospect’s expectations?
Latest posts by Ben Stroup (see all)
- Editorial calendars focus your content marketing efforts - December 12, 2013
- Google Authorship is the latest evolution of SEO - December 9, 2013
- The history of content marketing begins before you might think - December 5, 2013