Systems are required to get the maximum benefit of content marketing. A system outlines a process that can be understood, transferred, reproduced, and measured. You won’t achieve sustainable results without one.
The temptation is to keep every system in motion once it’s in place. Establishing a new system is A LOT of hard work. I understand a leader’s resistance to the idea of starting over. However, what we should always be preoccupied with is effectiveness rather than efficiency.
- Efficiency says this works for me. Effectiveness says it connects with the intended audience.
- Efficiency says my way is best. Effectiveness says interaction with my target audience is more important than my personal preferences.
- Efficiency says what is in motion should stay in motion. Effectiveness embraces the chaos of starting over even when the system is working as it was designed.
Are you an efficient—or effective—content marketer?
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