Data clarifies what’s important for content marketers.
Content marketing isn’t sexy, but it doesn’t have to be. Just like direct marketing, it finds its validation in the results it can deliver.
As this discipline continues to mature, expect the metrics by which we measure impact to mature as well. They will likely be similar to the models most marketers are held accountable to, but they will also bring their own set of metrics to the table.
Is your content marketing delivering results? Do you know why—or why not?
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