The content you create for your brand, business, or cause should create a voice that your target prospect or donor wants to listen to, learn from, and follow.
If you map your strategy around the point of view of your prospect, you’re likely to produce what he or she needs to buy what you’re selling.
Let me say it like this…
Stop talking to YOURSELF about YOURSELF. That’s the only way you will ever be trusted and avoid being ignored entirely.
Are you using the phrase “content marketing,” or are you practicing content marketing?
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