If you’re not creating leads through content marketing, you’re doing it wrong.
Results drive content marketing. It’s not about winning a creative award.
The time, effort, and money isn’t worth it unless your work is creating more opportunity for impact.
It may take a few months to get to the point where you see a consistent, healthy amount of leads. It will also likely require some experimentation on your part to see what works.
If you’re not seeing a steady flow of leads coming in, it’s time to re-evaluate your tactics and make some adjustments.
How has the rate of your lead generation changed as a result of your content marketing efforts?
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