Content is a powerful vehicle to spread ideas and create change. The good news is “search” extends the life of the content you produce.
Evernote and Google have taught us that the only time content expires is when it is no longer searched for.
There is something to be said about how search engines collect content from people and connect content with people. It’s very similar to the collective unconscious concept that Jung wrote so much about.
As long as you’re producing content around subjects others are already searching for online, your brand, business, or cause will be easily be found, discovered, and passed along.
Content Tip: Create content around the biggest questions, problems, and obstacles that the people you want to reach face regularly. This is the only way to ensure “search” will work for you and help you extend the value of the content you produce.
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