We live in a litigious society. Content marketing is bringing publishing to business. With that move comes some responsibility in the area of protecting you and your brand from unnecessary intellectual property battles.
Most publishers have refined processes to protect intellectual property. But that’s because publishers know and understand the value of intellectual property and original content.
As publishing becomes part of business, marketers are also going to have to adopt some of these same best practices:
- Don’t quote someone without their written permission.
- Get them to sign off on whatever is written before it goes to print.
- Anticipate the best-case and worst-case scenario with influential people you use to create brand-related content.
- Adapt a concept rather than duplicate it.
- Don’t ask someone of influence to be a source of your brand’s content marketing without fully explaining the project, implications, and their role.
Nobody cares if you’re not making money. But when you hit a peak of success, be ready for people to come out of the woodwork…people who want a piece of “the action.”
You can avoid a lawsuit if you’ll just think with your head and anticipate your potential exposure as you invite personalities to speak on your behalf in a content paper, white paper, case study, podcast, etc.
What steps are you taking to protect yourself from a lawsuit related to brand-related content developed as part of your content marketing plan?
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