One method of communication won’t resonate with every member of your church. Some people are more visual learners. Others prefer written communication. That means you should be willing to leverage any and every means to communicate with donors and prospects in ways that are native to their content consumption habits.
Visual content can be a valuable tool for business, but it can be just as valuable for churches. A few weeks ago, Ben hosted a Google+ Hangout with David and Sherry Keesee from 3 Dream Studios to discuss the impact visual content can make in a church’s capital campaign:
Here are three reasons churches should consider using visual content to increase generosity during a capital or building campaign:
1. It provides the “big picture” in one easily-consumable place. While your church might do an entire sermon series that casts the vision for the new campaign, visual content is a great way to summarize all of that content in one easily-consumable place. Visual content is a way for the pastor to clearly cast the vision, communicate the reason for the campaign, and generate excitement by showing people the end result of their generosity.
2. It is a valuable opportunity to communicate life change for people within the church. By using video to capture the stories of life change in your church, you’re able to communicate the impact and also encourage others in your church that life change is possible. Testimonials are a valuable way to transfer ownership of a campaign from the senior leadership to individuals within the church.
3. It empowers church members to become evangelists by allowing them to share. It makes an exponential impact when it’s not just the leader that’s advocating for generosity, but the people in the pews. When people are excited about what the church is doing, it not only increases generosity, it becomes an evangelistic tool where they can share what your church is doing with other people in the community.
Is your church providing a mix of written and visual content to meet your financial goals?
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