SEO copywriting used to be very technical. But that was because you were writing for search engines. Content marketing and Google Authorship are changing the focus from algorithms to people.
That means these initiatives are restoring the integrity of the communication process as closely as possible to the basic tenets of interpersonal communication.
Here is one tip that I incorporate into my writing habits that has changed my writing in a good way: Read what you’re written aloud. If it sounds awkward, it will likely read awkward, too.
Good copywriting show flow naturally and lead the reader to some type of action and response.
How has content marketing changed your approach to SEO copywriting?
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