There remains a perception with some content marketers that Google+ isn’t worth their time. Every argument made against Google+ today sounds very similar to the arguments made against Twitter in 2006:
Today, Twitter is a powerful tool to share content and connect with prospects and clients. Those early criticisms have disappeared. The naysayers are now advocates. Don’t fall into the same trap when it comes to Google+. The repercussions of ignoring this platform may be so big that you won’t be able to overcome them—ever.
If you’ve been putting off using Google+, here are two reasons you should start experimenting with it today:
1. Google+ helps your target audience find you faster. One of the benefits of content marketing is that it allows you to participate in conversations with people who find you first. Google+ enhances your target audience’s ability to find you because of one thing… it’s Google. If your target audience uses Google search, YouTube, Gmail, or has an Android device, Google+ will help them find your content faster.
2. Google+ allows you to format content in a way that helps it stand out. Unlike Twitter and Facebook, Google+ gives you the opportunity to format your content in a way that captures the limited attention of your target audience. Here’s a helpful infograph to teach you how to format your Google+ posts in a way that helps your best content stand out.
If your brand, business, or cause is regularly producing content, you should be experimenting with Google+. If it doesn’t catch on, your brand will have still laid the tracks for people to find your content through Google searches and other tools. If it goes mainstream, your brand will have established a solid foundation and remain on the leading-edge within your industry.
Want to get started? Here’s a helpful guide for launching your Google+ page.
Is your brand making traction through Google+?
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