Content marketing is a multidimensional discipline that requires a different set of marketing skills.
The reason why most businesses, causes, and brands are reluctant to invest in content marketing is because it is not something that easily “fits” in a familiar box.
It requires a new set of skills and a new type of marketer who thrives at the intersection of chaos and opportunity. He or she must be comfortable living in the balance of technology, communications, and marketing.
If you understand all the elements of a successful content marketing system, you’ll better understand who you are looking to hire or contract to accelerate your business or advance your cause with content.
What has surprised you the most about staffing for content marketing?
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