Fundraising content should provide a compelling narrative because there is a story behind every number.
There are a million ways to screw up fundraising copy.
The two most common areas where people fail are numbers and story. (Be sure to browse the 10 listed in the infographic below.)
People give to people. Numbers can build confidence and trust, but numbers alone will only take you so far.
Just as much as it is wrong to make an ask without data, it is also wrong to make an ask without a story that shapes the context for the data and provides a compelling reason for the donor to respond.
The truth is, it’s always a great meta-narrative that will always close the deal. (Hint: Will the story you tell make your donor the hero?)
What do the results of your fundraising efforts say about the success of your storytelling?
Source of Infographic: http://goo.gl/p6CoKs
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