Content marketing will help you increase the lifetime value of your customer, client, or donor. Lifetime value is an important metric that drives the growth engine of any continuity based business model.
If you’re looking to maximize the value of your cost per sale or cost per donation, then tapping into content marketing will help you extend your engagement with your existing base and feel the benefit of a long-term relationship with your client or donor.
And what happens when your retention rates rise and your attrition rates decline?
Profit and Margin.
Those two things will be praised (and bring tears of joy) to anyone sitting in the C-suite.
How are you improving your retention rates and decreasing your attrition rates with content marketing?
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