What happens to a blog post after it has been published? In most cases, nothing.
No piece of content that is worth sharing should be published only one time and in only one place.
Have you ever considered taking your existing blog content and re-organizing it around a common theme? Your collection of blog posts can find new life—and new readers.
Existing and archived blog content can easily become a variety of things such as:
- Content Papers
- Email campaings
Don’t let your content die after you publish it.
When you find new ways to present your content, you might just find people who’ve been looking in different places for the content you’ve already been producing. And once you have a system in place, the process of repackaging and redistributing existing content across multiple channels becomes systematic and reproducible.
Whether you’re a business, church, nonprofit, or blogger, find a way to bring an expanded, more comprehensive publishing process to your content distribution. Doing so is essential to expanding your audience and building your platform in the new age of influence.
How are you using archived content from your blog to find new ways to connect with people?
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