In a world where predictive search will drive content marketing, “always on” isn’t an option but a requirement. But if you’re not present when the buyer is looking, you likely won’t be part of the decision-making process.
This is a great set of 14 questions to ask when evaluating different digital tools to assist you in executing and managing your content strategy.
What I really like about the direction of technology is that it is web-based and user-driven. That means less down time and a reduced need for direct, ongoing IT involvement in the implementation and daily use of your tech tool of choice.
How do you evaluate the different technology you use to manage and execute your content marketing plan?
Latest posts by Ben Stroup (see all)
- Further commentary about my move to Pursuant - April 2, 2014
- Content marketing is an endurance sport - March 31, 2014
- The fatal flaw in the practice of content marketing - March 24, 2014