It seems like the only thing that changes more frequently than Facebook’s Newsfeed layout is the algorithm used by Google to provide you with the best search result possible. A couple of month’s ago, Ben shared about Google Now and how it affects search engine results. These real-time, personalized search results are just the beginning of Google’s effort to provide the best information based on the needs of an individual user.
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If you’re curious about what Google’s changes to personalized search could mean for your blog, here are a few educated guesses:
- Posts that focus on “helping” instead of “selling” will prove more valuable. By using your blog to answer questions and solve issues that your target audience faces, you can leverage common search terms to drive traffic. Instead of consistently “selling” your products or services, focus on sharing your perspective and experience around the common problems that your target audience is facing.
- Your readers aren’t afraid to forego their privacy for increased customization of search engine results. In a world bombarded by advertising, people are quick to drown out any glimpse of advertising messaging. However, a recent study found that 61 percent would be willing to give up some privacy to gain personally relevant deals, and 73 percent are interested in receiving relevant ads on their smartphones and tablets. Combine these statistics with the fact that 75 percent of people prefer informational articles over ads, it’s obvious that providing relevant content for improved results is more beneficial that purchasing advertising.
- Blogs that integrate with social will excel. You already know that SEO and social media are inevitably linked together. Going forward all digital content will need to be accompanied by a strong social infrastructure. Make sure your content always has social media buttons. Social sharing and interaction are extremely beneficial for improving your ranking.
Leveraging personalized search to drive traffic will help you accomplish all of the goals you have for your blog.
What are some of your biggest questions when it comes to blogging, SEO, and custom content?