4 Sep
35 percent of tablet owners purchase eBooks
New research suggests that the rate of tablet and eReader adoption in the US over the next couple of years is going to be steep…as is EXPONENTIAL.
In fact, the growth of adoption will actually outpace the increase in adult population. That’s extraordinary! (Unless you have all your money tied up in print publishing.)
We are living in the middle…(not on the edge anymore)…of the advancement of digital publishing.
A new question for writers and publishers: How will readers purchase and consume the content we produce? (Hint: It will likely be different and inconsistent with our preferences. We must be careful not to project our preferences on our audience.)
If you don’t already have a digital publishing strategy, you are BEHIND THE CURVE. Seriously.
In what ways are you experimenting and exploring with digital publishing?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.
