I recently read Bill Seaver’s reflections after six years of blogging. Bill and I have been friends long enough for me to remember the early days. (He was a rock star even then.)
It occurred to me how much a person can write over a six year period when they commit to a regular blogging schedule. The nerd in me wondered what nuggets of wisdom were buried in the enormous amount of content housed in the ominous “archived” section. It seems a waste of time and creativity if the content we share in a blog post is only used once. Surely there is a way to breathe new life into latent blog content. Don’t you agree?
Some of our best ideas slip into our writing and thinking when we least expect it. And sometimes we don’t think something is significant until others point it out to us.
It would be a shame if we never took the time to imagine other uses for the content we post on our blog. To jump start your thinking, here are ten things you should consider doing with your latent blog content:
- Create an online video series.
- Publish an eBook.
- Design a workshop.
- Write a traditional, full-length book.
- Compose an eCourse.
- Outline a keynote address.
- Record a podcast.
- Send out a press release.
- Host a Webinar.
- Brainstorm industry publications who might republish your original post in an extended form.
Remember: just because you posted it once doesn’t mean everyone read it, printed it out, and placed it eye level on the refrigerator. It’s highly likely they forgot as fast as you hit the “publish to your blog” button.
What blog posts have you already published that might still be relevant today?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.