So much has changed since I first started dabbling in what I now know as content marketing. In fact, 90% of marketers plan on using some sort of content marketing this year and 60% plan on spending more money on it than they did last year.
Businesses and organizations are seeing the return in creating unique and valuable content for their target audiences. Whether it’s a case study, blog post, white paper, or eBook, organizations are using content to generate brand awareness, develop leads, improve SEO, and ultimately grow their business or ministry.
With that said, I wanted to take a quick second to revisit my top 5 posts on the topic of content marketing. Each one shares valuable insights into effectively utilizing content marketing and combined, provide a solid base for understanding the newest marketing strategy:
- Fewer Messages More Content Distribution Channels
- What I Underlined While Reading Content Rules
- 7 Ways Your Sales Team Can Utilize Content
- HOW TO: Generate Leads with Compelling Content
- I Don’t Have to Listen to You
What are your biggest questions about content marketing? If you’re utilizing it, what’s been the return thus far? If not, what’s holding you back?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.