Sales and marketing is about getting results. Period. As long as you make the calls, get the leads, and close the deals, no one asks a lot of questions. But what happens when your “tried and true” methods just aren’t working anymore?
If you haven’t been achieving the same level of results you’ve experienced in the past, maybe it’s time to reconsider your strategy entirely. Here is a selection of a few posts from the archives about content marketing, selling, and the changing face of marketing.
- What is content marketing?
- New research about content marketing
- 5 affirming stats about content marketing
- How to generate leads with compelling content
- 7 ways your sales team can utilize downloadable content
- 4 characteristics of inbound marketing
- 5 new realities you can’t ignore
- Corporate marketing monger or customer advocate
Have you experimented with content marketing recently? What did you do? What impact did it have on meeting your goals? Tell me more about it by leaving a snapshot of what happened in a comment.
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.