Blogging is not dead. Sorry. In fact, my friend and social engagement guru, Bill Seaver, says that if he was forced to decide on just one social platform, it would be his blog. I agree.

If blogging is so important, why do 95 percent of people abandon their blogs? Simple. It’s hard work. It’s tough to stay on top of it, do the research necessary to understand what your audience is talking about it, and put something of value in 200-400 words on a regular basis. Even though it is hard, I can say with certainty that it has been the single more important tool I use to sharpen me personally and professionally.

It’s not easy. People think that blogging is free, so it’s not that valuable. Not true. Because blogging is free and accessible to anyone with an internet connection, a ton of people start blogging. But again, the statistics tell a bigger truth. Discipline defines those who benefit from blogging and those who just give up.

Commitment separates those who have enough conviction about what they want to say to do it consistently. Commitment also disqualify those who aren’t deeply committed to the conversation.

Is what you want to say worth the effort of blogging? If you’re answer is no, then you also haven’t earned my attention either.

Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.

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