I want my clients to have an exceptional experience. When someone chooses to work with me, I consider it an honor and treat it as such. Living as a freelancer instead of an employee makes you so much more grateful and aware of how slender the threads are that separate success versus starvation. These are the commitments I make to my clients:
- I’m on your team.
- I won’t always agree with you, but you will have the final say.
- I will respectfully challenge you, when appropriate.
- I will send you information that might be helpful to you, even if it doesn’t directly relate to a project we are working on.
- I will be proactive rather than wait on you to tell me what to do.
- I will listen.
- Your secrets are your secrets. Tell them if you want to, but no one is going to hear it from me. This is fundamental to the work of a ghostwriter.
- I will give you what you want, when you want it, and in the form that you want it.
- If I happen to turn in something that doesn’t meet your expectations, I will work until you’re completely satisfied.
- I will make myself accessible to you, even if I’m not always available.
I do these things because my work and reputation hinges on what you have to say about me and my work. I never underestimate the power of a personal referral.
How do you demonstrate to your clients that you value them?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.