Ben Stroup

Evernote is a core part of my workflow.

My enthusiasm for the tool has led me to share about Evernote with just about everyone I get the chance to. In fact, I pay for a year of premium service for every client. I’m convinced that if I can get them to use it for 12 months, then they will never be able to stop using it.

I ran into a hurdle I didn’t expect, though. Pastors…people I thought would see an immediate application for this software…could comprehend how it might be useful to them but had a very difficult time translating the tool into their work. They loved its flexibility yet were paralyzed by it. They needed to see how someone else (e.g. another pastor) used it before they could begin formulating their own ideas as to how it might help them.

A home builder once told me how difficult it is to sell a home that isn’t finished. Even though a buyer is going to change the flooring and paint immediately, they often pass on the opportunity to buy the house before it’s finished and put in the flooring and paint they want as it is being finished. The same is true when it comes to pastors and Evernote.

So I reached out to my friend Ron Edmondson who loves Evernote just about as much as I do. He’s a pastor and has figured out how to make it work for him. We decided to write an eBook about Evernote. It’s not a user’s manual, so temper your expectations. The goal is to provide context for pastors to begin to understand how Evernote can help them in their work.

Sadly, pastors are often reluctant to incorporate technology into their work. However, pastors are not afforded the choice to embrace technology or not. Pastors are professional content collectors, consumers, and creators which means software and digital media must become native to their habits.

A Guide to Evernote for Pastors will help you take your first steps.

Are you a pastor who uses Evernote? What is your favorite thing about Evernote?

Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.