Inbound marketing has placed a great demand for new, fresh content on businesses, organizations, and causes. In a day and time when organic search engine results are influencing purchasing and charitable contributions, the pressure the produce compelling content can become a burden. You have three response options…
- You can add to the current responsibilities of your current staff.
- You can choose to opt out of content opportunities such as industry or trade publications, professional journals, whitepapers, etc. because there isn’t enough time.
- You can rationalize why content marketing doesn’t apply to your business, organization, or cause.
In a pre-recession era, large companies addressed this pressure by housing a pool of staff writers who were assigned a variety of tasks from supporting the writing needs of executive leadership to supporting general media needs with press releases, news stories, bios, client profiles, etc. But the recession led to businesses having to make tough decisions. In many instances, the large pool of staff writers has been reduced to one coordinator. While this may satisfy your operational budget needs, it doesn’t remove the pressure to publish. It still exists, and the missed opportunities continue to linger.
This is not only an issue for large organizations. Even solo consultants and one-person businesses must reconcile with the demand for new content to feed the inbound marketing beast. The chances are good that…
- You know exactly what needs to be said.
- You have already identified the places your content needs to appear.
- But you don’t have the time to do it yourself.
This is where a professional ghostwriter can help. From Web copy to whitepapers, you can feel the support of a team of writers when you outsource your content needs. You still maintain control of the entire process, but you get it done, get it published, and stop having to pass on those opportunities you know you need to take advantage of.
My clients benefit in these ways…
- Lead generation, cultivation, and conversation.
- Expanded publishing capacity with a pre-defined expense. (No surprises!)
- Confidence that they will get what they want, when they want it, and in the form they need it.
Stay focused on the things that only you can do for your business, organization, or cause. Stop focusing on things that a professional ghostwriter can do for you. Is it time for you to consider hiring a professional ghostwriter?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.