I discovered some overwhelming statistics about content marketing that I thought you might enjoy browsing:

  • The U.S. content marketing sector is now a $41 billion industry.
  • Online content marketing budgets rose $400 million in 2010 over 2009.
  • 21 percent will increase their investment in email newsletters.
  • 45 percent will increase Web site updates.
  • 43 percent of marketers say they will do more mobile content marketing.
  • 57 percent expect to increase investment in video content marketing.
  • 57 percent of marketers say blogs have brought new customers.

What are your plans? Will you increase your investment in content marketing activities for the remainder of 2011 and looking ahead to 2012?