Marketing is a moving target.
The tools are constantly evolving, and the strategies are always changing. The challenge for a marketing professional is not just to meet your organizational goals today but to also prepare for what’s next. Increasingly, the role of the marketer demands the foresight of a futurist who is expected to know the trends, tools, and tips that will propel the company forward today AND tomorrow.
But for those of us who make our living as marketers, we love this business because our work is complex and never done.
I consume many eBooks, whitepapers, and case studies in my attempt to understand what’s now and what’s next. Here are four eBooks that I particularly liked:
- Key Trends and Technologies Shaping The Future of Marketing
- 7 Google Tools To Improve Your Marketing Effectiveness
- How To Use Twitter For Business: An Introductory Guide
- How Companies Should Prioritize Social Business Budgets
What eBook(s) have you read or downloaded recently that impacted your marketing strategy?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.