Just because someone is familiar with search engine optimization (SEO) language doesn’t mean they actually know what they are talking about. Many people claim to be experts or gurus in SEO when they are not. How can you know for sure if the personal inside or outside your company really knows SEO or just likes to dabble in it?
Watch this video for some great interview questions that will arm you with what you need to know to avoid SEO hobbyists and would-be consultants. SEO is serious business, and you should feel confident in the person who is championing this for your organization, whether they are in-house or contracted.
Are you sure you have the “right” SEO people advising you as you make mission critical decisions?
Ben Stroup is a content activist in a post-paragraph world. He is chief broker of opportunity at Ben Stroup Enterprises. Connect with Ben via email, Twitter, and Google+. Subscribe via email to learn how to use content to move people to action.