Here’s two statistics you need to know and repeat to yourself often:

  • 100% of people only care about consuming content in ways that match their habits.
  • 100% of people don’t care about what content distribution methods are efficient or convenient for you or your organization.

Print it out. Post it on the wall. Make it your screen saver. (I don’t care!)

Just REMEMBER…it’s not about you, never was about you, and never will be about you.

It’s always about them.