I haven’t fully utilized LinkedIn, but I do check my “network statistics” from time to time.

It occurred to me that my potential to carry a message forward expands as more people are included in my network. And remember every person in the pew has a network, too.

So what in the world does that have to do with church funding?

Here it is…are you ready? (Bet your NOT.)

Empower the person in the pew to carry forward your message, campaign, mission, to their social networks. That means church leaders will have to reveal MORE details related to money raised, resource investing, and Kingdom impact made. Don’t expect them to “just figure it out.”

You have to give away the ability to control the conversation. (Hint: You NEVER controlled the conversation in the first place.)

People don’t care what you think. You are the company spokesperson. You are supposed to be positive, affirming, informed, and excited. The person in the pew cares A LOT about what his or her peers – the other people in the pew – think. Use that reality to your advantage.

Are you talking about money in church in such a way that it is empowering the person in the pew to be an evangelist for the organization itself?