I enjoyed reading Social media statistics to show your boss (or just encourage you) from my friend and social media guru Bill Seaver.
Two things jumped out at me almost immediately:
- The ladders represent a 180 degree turn around in social media practice and engagement.
- The number of participants, observers, or “spectators” has risen to 70%.
What does this mean for the church? If you’re not leveraging social media to communicate with your membership, the people in your pews CAN’T H-E-A-R YOU…or worse…they won’t even know you said anything in the first place.