USA Today recently published Technology, social networking transforms giving. The research showcased in this article should be a wake up call for all NPO (and church) leaders. Organizational leadership no longer gets to decide how their donors will give and interact with their organization. It’s now the responsibility of the leadership to understand the ways and habits that are native to the donor.

This is a vital part of the new “normal” when it comes to charitable giving. (That includes giving to churches.)

“Over the next couple years, fundraising and advocacy will start to move online, and … traditional mechanisms are sadly starting to die,” Green says. He says “we’re at the beginning” of new techniques with “huge potential.”

Donors decide when, how, and how much.

No longer is it acceptable to have a “one-size-fits-all” approach to church giving.

Will your church adapt or will you ignore the shift and help fund another organization or cause…OUTSIDE the church?

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