12 Mar
How to leverage social media for greater ministry impact
Today I will present to a group of church leaders at an event hosted by Jeff Ingram from the Louisiana Baptist Convention. My purpose is to expose the philosophy and practice of social media within a ministry context so that churches can begin to leverage this incredible medium to increase ministry impact.
Every church should have a social media strategy. Even if you’re not “there,” the person in the pew has already made social media a part of their lives. By not having a strategy, we are self-limiting our communication efforts. With so many nonprofits fighting for the mindshare and dollars of the person in our pew, the church simply can’t afford to ignore the ministry value of this platform.
[slideshare id=3298020&doc=socialmediainministry-lbcmarch10staffmeeting-100228064629-phpapp01]
Do you have any examples of thoughts you can share on what a social media strategy/plan for a ministry looks like in detail? Would love to see your approach.
Every church is different. The primary questions are: (1) What do you want to say? (2) Who do you want to say it to? and (3) What are the communication preferences of the person you’re trying to connect with?
Make sense?
That means the process looks and feels different for everyone.