It’s almost “that” time of year again. Tax time! (yipee!) For churches, this involves (among many things) providing year-end contribution statements. I want challenge you to rethink the usefulness of this mailing (or e-mailing for those you now sending these electronically).

There is more to this piece that just a report over last year’s giving. It is an opportunity to:
1. Celebrate your ministry achievements in 2009.
2. Articulate your ministry intentions for 2010.
3. Substantiate the 2009 financial contribtuions of the individual.
4. Invite the individual to be even more generous in 2010.

When you send your year-end contribution statements, include three things:
1. Letter from the pastor (Share your heart.)
2. Contribution Statement (Compare year to year giving. We keep score in every area of life. People only grow in giving when they are challenged to do so. In fact, it’s like that for just about everything in life.)
3. Postage-paid return envelope (Most effective piece that suggests action on the part of the contributor. Some people will make a special donation on the spot. Be sure to include online giving link at bottom or on back flap of envelope. When was the last time you got something from World Vision or Compassion international WITHOUT an envelope?)

In the letter:
1. Restate your vision. (It has to be BIG enough to inspire.)
2. Provide evidence of ministry impact. (Demonstrate results.)
3. Outline your expectations moving forward. (Why you need them? What’s in it for them?)
4. Encourage them to TAKE ACTION. (Tell them what you want them to do.)

Please….PLEASE…don’t miss the opportunity to begin building on 2010 giving while you reflect on 2009. If you’re going to take the time to do it, be intentional about leveraging this piece as a way to generate funds instead of just another expense item.