FULL DISCLOSURE: You should know that this is my first video recording. I did it myself, and the lighting nor the background is that appealing. Oh yeah…and absolutely NO animals were in the process.

Here is a summary of what you will hear in the video:

1. Online giving is a “must have” option.

2. Make the “give now” button easy to find on the homepage and other key landing/impact pages.

3. Acknowledge the gift and get permission to use the e-mail address to send more information.

4. Record (aka “take a snapshot”) of what you did and what happened. Allow the results to inform your strategy moving forward.

Bottom line:

D-O N-O-T G-I-V-E U-P!

Keep pressing through December 31.

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