Trust is an overlooked and undervalued asset in the world of fund-raising. In the same way that people tend to buy things from people they know, like, and trust, donors give to causes or organizations that they know, like, and trust.
A drop in giving or an inability to gain or sustain a measurable increase in giving could indicate that the things you are doing (or not doing) aren’t building the level of trust needed to achieve fully funded budgets and long-term sustainable ministry.
We know that people haven’t stopped giving to churches. In fact, a large number of churches have seen no drastic change in giving over the last 6-8 months. On the other hand, we also know that people are more mindful of who they give their money to because our economic situation has reminded everyone that money is limited resource and should be used to generate the greatest “return on investment.”
The responsibility falls to the pastor and church leaders to do the things necessary to generate and build trust levels among the membership of your church that result in generous giving.
Are you up for the challenge? Your giving depends upon it.