Brands and individuals in a whole host of industries are seeing how they can use content to reach more people. What most people don’t realize is that content can also create new opportunities that would otherwise have been impossible.
A few weeks ago, Ben sat down with blogger, pastor, and church consultant Tony Morgan to talk about how he has used content to not only build an audience, but make some significant shifts in his life and ministry. What started as a content experiment exceeded all expectations and ultimately created a new opportunity for impact.
In 2012, Tony pulled together some of his best latent content from over the years to create a series of eBooks around the idea of church health. More than 100,000 downloads later, Tony was able to transition from full-time church ministry to full-time consulting with churches and ultimately impact thousands of churches across the country.
Most people don’t realize that content is a tool that can help them create opportunities they never thought possible before. They either give up before they reach that tipping point in content creation, or they never stop to think strategically about their efforts. Tony speaks to both of those ideas in this interview.
In this Google+ Hangout on Air, +Tony Morgan shares his experience through the “Leisure Suit” Series and how he has used content to build brand equity, reach a broader audience, and expand his influence:
As Ben mentioned in the post, Tony has recently pulled together all of his eBooks from “The Leisure Suit” Series into one comprehensive resource, “Stuck in a Funk? How to Get Your Church Moving Forward.” If your church needs help getting out of a ministry rut, I highly encourage you to check out the book along with everything Tony has written on the topic.
This Hangout On Air is part of our ongoing series to capture wisdom and insights from leaders who have used content to expand their influence and accomplish greater things. You can also view our first session with blogger, pastor, and leader Ron Edmondson on building your blog audience.
What opportunities are you hoping to find? How could content help you make those opportunities become realities?